Harley-Davidson is looking for to leverage its brand benefit in India. Being an iconic American bike brand name known for symbolizing liberty and individualism, Harley-Davidson sells luxurious cruiser bikes globally, together with in India which is one of its major Asian marketplaces. Nonetheless, the brand faces problems in India such as lack of name recognition compared to neighborhood brand names, price tag sensitivity of Indian shoppers, and not enough infrastructure like fuel and repair centers to aid the Harley-Davidson Using expertise.

Answers to your Inquiries There will most likely be some questions about your case. It might be very best in the event you answered all of them in an arranged method. Ensure that not to make it way too obvious. Answer them in such a way that it seems like an element of your analysis.

Yamaha entered India in 1982 and focuses on serving buyers by way of innovative design and know-how. The two companies have considerable merchandise portfolios, focus on the youth industry by means of advertising, and compete for market place share in India's increasing bike industry.

This helped develop its industry share back to sixty three% immediately after 1983. - When diversifying into other bike segments could hedge risk, it could also hamper HD's brand impression and demand distinct creation techniques than its significant-close, custom made bikes that target good quality.

Exploratory Case Studies Exploratory case studies are generally Utilized in Social Sciences. They have an inclination to concentrate on serious-everyday living contexts for cases. They may be applied in advance of a sizable-scale investigation to help create the case for more Innovative investigation processes. Exploratory case studies purpose to investigation a specific matter intimately to help you get to a complete hop over to these guys understanding of it.

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On The subject from the case study, a quote by Ivy Mckenzie relates to mind: “The doctor is anxious [unlike the naturalist]…with an individual organism, the human topic, striving to protect its identification in adverse situation.”  

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They allow specific investigation into cases that may if not be impractical to accomplish making use of A different study structure. 

In the event you correctly analyze every one of the case study knowledge that exists, you might recognize that everything you are trying to find is currently there. Even so, it is critical to look at the present investigation from a new viewpoint to ensure it matches the current troubles and desires.

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Conduct an in-depth literature evaluate to establish a suitable theoretical framework, whereby you aim to exhibit, expand on, or challenge an present concept in the area.